{"product_id":"wella-system-professional-purify-shampoo-250ml","title":"Wella System Professional Purify Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eWella System Professional Purify Shampoo 250ml\u003c\/strong\u003e is a gentle yet effective anti-dandruff cleanser formulated to target dandruff and excess oil at the source. Enriched with Witch Hazel and Niacinamide, this pH-neutral shampoo removes dandruff-causing microorganisms, reduces inflammation, and restores scalp balance for long-lasting results.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRemoves dandruff-causing microorganisms from the scalp\u003c\/li\u003e \u003cli\u003eProvides long-lasting protection against dandruff recurrence\u003c\/li\u003e \u003cli\u003eReduces sebum and excess oil for a cleaner scalp\u003c\/li\u003e \u003cli\u003eCalms irritation and soothes sensitive skin\u003c\/li\u003e \u003cli\u003eLeaves hair refreshed, manageable, and comfortable\u003c\/li\u003e \u003cli\u003eDermatologist-developed and tested for safety\u003c\/li\u003e \u003cli\u003eFormulated with Witch Hazel to reduce inflammation\u003c\/li\u003e \u003cli\u003eNiacinamide delivers anti-inflammatory and soothing benefits\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e \u003cli\u003eMassage gently into a rich lather.\u003c\/li\u003e \u003cli\u003eRinse thoroughly and repeat if necessary.\u003c\/li\u003e \u003cli\u003eFor best results, use regularly alongside Wella SP Purify Lotion or Mask.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for daily use?\u003c\/strong\u003e Yes – the mild, pH-neutral formula makes it safe for frequent use.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes it help with oily scalp?\u003c\/strong\u003e Yes – it targets sebum overproduction while keeping the scalp balanced and healthy.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e No – the gentle formula cleanses while leaving hair manageable and soft.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes it really reduce dandruff long term?\u003c\/strong\u003e Yes – when used regularly, it provides long-lasting dandruff control and scalp comfort.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52185019351269,"sku":"mmw1787953053361","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/4561\/8405\/files\/wella-system-professional-purify-shampoo-250ml_1.jpg?v=1787953058","url":"https:\/\/perovia.shop\/products\/wella-system-professional-purify-shampoo-250ml","provider":"My Store","version":"1.0","type":"link"}